Intro to Indie Beauty: Life's Entropy

Happy Wednesday everyone!

I am SO beyond excited to be starting a new little series for you guys titled Intro to Indie Beauty! As you may have read in my 2017 Beauty Resolutions post, this year I will be making a conscious effort to buy more products from indie makeup/beauty brands. For those who don't know, indie stands for "independent", and indie beauty brands are small, privately owned companies that handmake all of their products. Indie brands are oftentimes putting out the most unique makeup products on the market at insanely affordable prices. Their makeup collections are often themed and super fun. The people who own these brands are so incredibly hardworking and kind and deserving of support. If you're interested in reading up some more on the indie beauty world, check out this awesome Beginner's Guide to Indies on Reddit.

The first brand I'm introducing in this series is called Life's Entropy. Their tagline is "Where Beauty Meets Science" which could not be any more perfect for me. I am currently pursuing my bachelor of science degree in biology, so I am head over heels in love with Life Entropy's cute kawaii science theme. Can we all just take a second to appreciate the science-themed wrap they used for my order in the title picture for this post?

Life's Entropy makes a wide variety of lip, face, and eye products that are quite honestly all to die for. Most, if not all of their products are vegan and cruelty free. You also receive complimentary samples (of a super generous size) with each order which is incredible. For Christmas my family got me some of their loose eyeshadows and a liquid highlighter which I will be reviewing here!

 Life's Entropy eyeshadows in Astral Imprisonment and Exorcism

Life's Entropy eyeshadows in Astral Imprisonment and Exorcism

Each of LE's loose eyesahdows are 2g/.07 oz. You only need the teeny tiniest amount to get full pigmentation so this size is fine with me! They come in plastic containers with a sticker on the bottom containing the shade name and a holographic atom design on the lid. There are tears streaming down my face, guys.

Astral Imprisonment: This is delicious, super rich emerald green shadow with a medium green shift (shift = sparkles that hit the light just-so). I've never seen a color like this in my life. It's an absolute dream. This is from LE's Dota2 collection - I've never played the video game but if you're a fan then there's 12 shadows in this line to check out!

Exorcism: This is also a super unique shade from LE's Dota2 collection. This shadow has a deep lavender base with an aqua blue/teal shift. I love purple shadows but they tend to fall short of my expectations; however, this one does NOT disappoint. It's super pigmented and gorgeous right from the get-go.

 Life's Entropy eyeshadow in All About That Base Pair

Life's Entropy eyeshadow in All About That Base Pair

All About That Base Pair: You guys. This was the sample included in my order (look how massive it is!!) and it could not possibly suit me any better. I want to pursue a career in genetics and this eyeshadow is from a collection called Genes & Memes - two of my very favorite things. This shadow is a brilliant orange toned gold shade. I fully intend on picking up more shadows from this collection to wear as I receive my diploma at graduation!

 Life's Entropy Galaxy Glow Illuminator in Constellation

Life's Entropy Galaxy Glow Illuminator in Constellation

Galaxy Glow Illuminator in Constellation: This is from LE's line of liquid highlighters that are all named after various astronomy terms. Constellation is very pale, champagne/baby-pink hybrid that is absolutely stunning on the cheeks. It comes in a convenient bottle with a pump. You only need about 1/2 a pump's worth of product to have enough highlighter to use on both cheekbones. This highlighter has a slightly thick texture, is unbelievably creamy, and is more pigmented than any highlighter I've ever tried. I will absolutely be picking up more shades from this collection. They also have darker color options for you lovely ladies that are not Caspar-the-ghost-pale like me. Complete win!

Above are swatches of the four products I mentioned in this post. From top to bottom: Life's Entropy eyeshadows in Astral Imprisonment, Exorcism, and All About That Base Pair, Life's Entropy Galaxy Glow Illuminator in Constellation.

The three shadows are all swatched over Fyrinnae's Pixie Epoxy - a primer that acts as a sort of glitter glue to show off the true shift in the shadows (I'll post about this in more depth later). Apologies that my swatch of Exorcism is a bit rough - it is not patchy at ALL in real life, I just had a bit of trouble swatching evenly over the pixie epoxy for my first time. As you can tell from the swatches, these products all perform brilliantly right away. There's no need to build up the shadows or apply 10,000 layers of highlight with these babies.

Life's Entropy eyeshadows only cost $6 each and the illuminator was only $12. Seriously guys, this stuff is so affordable that there's no excuse not to try it. I genuinely cannot wait to buy more products from them, and I hope you consider doing the same!